If You Build It, They Will NOT Come: A Lesson in Self Publishing Your Book

“Prior to writing my book, I subscribed to the ‘If you build it, they will come’ mindset,” says Dave Pounder. “However, I quickly realised just how saturated the book market is, and that nobody will simply show up and buy my book without first knowing that it is available to purchase. Thus, I had to spend a lot of money on press releases, media calls, online and print advertising, etc.”

As the author of Obscene Thoughts: A Pornographer’s Perspective on Sex, Love and Dating, he explained how self publishing may save you a little at the beginning and represent golden freedom, but it literally comes at a cost.

“If you decide to self-publish, you will have complete control over all the creative elements of the book (e.g., design, look and feel, etc.), but understand that you also will be responsible for all the advertising and marketing costs, which can be expensive.”

“My advice to new authors is to first write a book proposal and then find a reputable agent who is willing to shop it around to several large publishers. If you are able to secure a book deal with a reasonable advance, then you are well on your way to a profitable book and, perhaps, new career as an author. However, also keep in mind that you will lose much of your creative control to the publisher. If you don’t get any bites from the big publishers, then it likely is in your financial interest to abandon the project. However, if your passion exceeds your desire to make money, then by all means self-publish your book. You will be glad you did.”

Above all, write for fun before profit, he says. You won’t make a profit unless you love writing.

“Thankfully, I didn’t write my book to make money. Rather, I wanted to get out an important message that developed over many years of helping people understand and manage the sexual conflict that is inherent in all relationships. For me, this book is my baby.”


One thought on “If You Build It, They Will NOT Come: A Lesson in Self Publishing Your Book

  1. Akaluv says:

    Thanks for sharing this! Next year, I’m hoping to query agents for my fantasy romance story. If the story doesn’t get picked up, then I was thinking of self-publishing it. However, I know self-publishing cost a lot of money. It’s a hard decision to make.


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